Radio personality Bruce "Cousin Brucie" Morrow began his radio career with a short stint as a DJ in Bermuda before returning to his home state of New York in 1960, just in time for the rock & roll craze to hit the radio scene. Using his show to shine a light on up-and-coming acts from the burgeoning Motown, rock, surf, and other genres, Cousin Brucie became a massively popular DJ among teenagers. He would continue to be one of the most well-known and respected voices on the airwaves for decades to come, always moving with the times, and eventually taking up a slot on Sirius-XM Satellite Radio.