Cowboy Gannon (Tony Franciosa) rescues Jess Washburn (Michael Sarrazin) from being run over by a train. Together, they got jobs at the ranch of Beth (Judi West), who has inherited her late husband's spread. Beth is determined to bring in a massive herd of cattle in one season, sell them and move to the city, but neighboring ranchers are worried her plans will destroy their grazing pasture. Beth seduces Jess into fighting the others, while Gannon helps the neighboring ranchers put up barbed wire.