Jeff Forrester (William Wellman Jr.) inherits Snow Mountain, a run-down ski lodge, and decides to revive it with the help of fast-talking Danny Frazer (James Stacy). The two hire a group of girls to work as scantily clad "ski honeys," and they book the hottest rock 'n' roll acts to attract business. But, as the teenage staff grows increasingly distracted by flirting and frolicking in the snow, crooked banker Jordan (Walter Maslow) schemes to make Forrester default on the resort's mortgage.