A struggling musician and an unpublished writer hatch an elaborate plan to become the toast of the town in co-directors Pat Kiley and Darren Curtis' cheeky dissection of the attention-starved hipster subculture. Terrance is eager to become the next big thing, but his band is awful. Likewise, Theo can't convince a publisher to go anywhere near his book, an obscenity-laden tome called "Truck Stop Hustler." Then Terrance hatches a brilliant plan to bring the book to life: Convince the public that the book's protagonist K.K. Downey is real and that the book is autobiographical, then sit back and watch the book become a best-seller. But now that the book has broken big Terrence is buckling under the pressure, and Theo's performance as the "manager" is getting truly out of hand. It would seem that it's only a matter of time before their secret gets out, and when it does how will the gullible public react to being taken for suckers?