In this quirky comedy, a farmer living in a remote, primitive Mexican village finds a downed plane and assumes the fine, white powder inside is fertilizer. The tale begins as the villagers are celebrating a football victory with their star soccer player, Quintino, who scored the winning goal. The town leaders hold a meeting and then sternly instruct Quintino to go home and rest before the next big game. Unfortunately, when Quintino meets the coach's lovely daughter, he and she end up spending the entire night making mad love. The day of the big game arrives; because there is no lime available to mark the field boundaries, the villagers convince the cranky farmer, Don Alvaro, to donate some of his white fertilizer. The exhausted Quintino arrives and tries to play. He does terribly until he falls face first and gets a snootful of "fertilizer." Suddenly he is tremendously energetic and runs off to win the game. Later, he convinces Alvaro to show him where the plane went down. Real trouble ensues when the inept drug lord, the pilot, a petty drug dealer, and the federal police come to town.