In their village of Puglia (Southern part of Italy on the Adriatic side) Federico and Riccardo have been best friends since childhood. Federico is a penniless playboy, while Riccardo is a young fashion designer. To pursue his dream, Riccardo trades his home for Milan. When Frederick discovers that the Puglia Region provides funding in support of business activities, he convinces Riccardo to come back and open a fashion house. But there is a problem: funding is only available to common law couples, and so Federico and Riccardo must pretend to be a gay couple, and enlist the help of the local newspaper editor, a journalist and Richard's despotic girlfriend ..