Mike Baxter is a happily married father of three daughters who finds himself the odd man out as he tries to maintain his manliness in a home surrounded by women. Mike tries to escape all the female drama at home in the warm, manly embrace of his job at the Outdoor Man store, a sporting goods emporium where he is marketing director. He also revels in his Outdoor Man vlog, which he uses as a pulpit for his opinions -- which often have nothing to do with the store's merchandise. When he's supposed to be selling mountain bikes or kayaks, he somehow ends up spouting off about the environment, health care, international politics or any other topic occupying his mind.