Jenna is a 30-something blogger who has decided to become celibate, using her blog as a platform to promote her new lifestyle, hoping to get her friends to make similar changes in their lives. Her new initiative is tested by her attractive new neighbor, Donovan, who is single, successful and, most importantly, interested in Jenna. Kelly, Jenna's BFF and roommate, is a publicist whose career is on the decline, affected by her choice of men. Kelly's needy client Tara, who is willing to do anything except get a real job to become famous, sleeps on the ladies' couch -- rent-free -- as she searches for her next sugar daddy between acting jobs.