As the Purity Girl, radio star Glory Eden (Ginger Rogers) is forced by her sponsor, Sam Ipswich (Gregory Ratoff), to maintain a vice-free existence for brand image. Eden, on the other hand, is sick of playing it safe and wants to experience the dark side of life, so press agent Speed Dennis (Frank McHugh) convinces Ipswich to choose a professional sweetheart from her fans. When they choose Kentuckian Jim Davey (Norman Foster), they never expect Eden to actually fall in love with him.