Alan Sugar

Alan Sugar

Herself - Lord Sugar's aide / Self / Herself - Lord Sugar's Aide

Karren Brady

Self - Narrator (voice)

Mark Halliley

Himself - Lord Sugar's Aide

Nick Hewer

Contestant

Alex Mills

Himself - Lord Sugar's aide

Claude Littner

Contestant

Natalie Panayi

Contestant

Neil Clough

Frances

Samantha Moon

Herself - Lord Sugar's Aide

Margaret Mountford

Contestant

Rebecca Slater

Self / Himself - Lord Sugar's Aide

Tim Campbell

Contestant

Sophie Lau

Himself - Candidate

Thomas Skinner

Contestant

Tim Stillwell

Contestant

Uzma Yakoob

Self

Adenike Ogundoyin

Contestant

Zeeshaan Shah

Self

Lindsay Bogaard

Contestant

Francesca MacDuff-Varley

Self

Miranda Rose

Contestant

Jason Leech

Self

Adele Lock

Contestant

Jaz Ampaw-Farr

Self

Matthew Palmer

Contestant

Jordan Poulton

Self

Rachel Groves

Contestant

Kurt Wilson

Self

Sebastian Schrimpff

Contestant

Leah Totton

Self

Ben Leary

Contestant

Luisa Zissman

Self

Raj Dhonota

Contestant

Myles Mordaunt

Self

Miriam Staley

Self

James Max

Self

Michelle Dewberry

Self

Ruth Badger

Self - Contestant

Claire Young

Self - Contestant

Raef Bjayou

Self - Contestant

Ryan-Mark Parsons