Self - The Boss

Lord Alan Sugar

Self - Narrator (voice)

Mark Halliley

Herself - Lord Sugar's aide / Self / Herself - Lord Sugar's Aide

Karren Brady

Himself - Lord Sugar's Aide

Nick Hewer

Himself - Lord Sugar's aide

Claude Littner

Frances

Samantha Moon

Herself - Lord Sugar's Aide

Margaret Mountford

Self / Himself - Lord Sugar's Aide

Tim Campbell

Himself - Candidate

Thomas Skinner

Self

Adenike Ogundoyin

Self

Lindsay Bogaard

Self

Miranda Rose

Self

Adele Lock

Self

Matthew Palmer

Self

Rachel Groves

Self

Sebastian Schrimpff

Self

Ben Leary

Self

Raj Dhonota

Self

Miriam Staley

Self

James Max

Self

Michelle Dewberry

Self

Ruth Badger

Self - Contestant

Claire Young

Self - Contestant

Raef Bjayou

Self - Contestant

Ryan-Mark Parsons