This incessantly upbeat human-behavior expert has been imploring viewers to "get real" ever since he became a regular on The Oprah Winfrey Show in the late 1990s. By 2002, McGraw's down-home demeanor and straightforward counsel was so popular that he earned his own eponymous talk show, in which he helped ordinary people deal with everything from addictions to money troubles to domestic abuse. Because of his touchy-feely persona, Dr. Phil---as he is affectionately known---is often lampooned. However, McGraw has shown he can also be self-deprecating, appearing as himself in the big-screen comedies Scary Movie 4 and Tyler Perry's Madea Goes to Jail. And his astronomical success, including prime-time specials and best-selling books, means he's laughing louder than his detractors---all the way to the bank.